10. Labels’ meaning
Ever wondered what words like ‘deluxe’ and ‘premium’ mean? These words actually aim at disorienting the buyer with lies about the quantity and quality of marketed products. As you may find a product that is labeled ‘light’ and is actually five calories less or even less. These words are meaningless in the world of manufacturing, yet it is never the same with advertising!
9. The numbers are true
Just like this point is the ninth on our list, it is also about the “nine out of ten” lie. Have you ever wondered why this one loyaless, pitiless creature and left out customer go to another product and what did s\he find in that unknown product and left the crowd. Well, sure it is one deep question but the answer is simple. When it fits, it sits! Companies with major market shares tend to do this all the time to increase its share and spice up the advertisement with some good for nothing statistics. And we just juggle it!
8. Expert know better!
To complete the picture of the most perfect advertisement, you are presented with someone who is a lot more experienced in the matter than you are. So doctors promote for medicines and chefs promote for butters and whatever gives more money. Many companies have actually faced severe fines after being believed to having bribed various professionals into recommending their products. Sometimes these fines even reach hundreds of millions of dollars.
7. Expectations vs. Reality
You probably have been misled more than once to think that your new favourite sandwich will just look the same to that one on the advertising panel. it did not turn out good, did it? As a matter of fact, food advertisers will never leave out any possible varnish or polish they can to make food look better than it already appears, you gotta do what you gotta do, right!
6. It does what it says it does
I have always wondered if hand sanitizers really killed germs and saved us from the SARS, H1N1, H1N5 and much more. Does it really save our health or they are simply mere advertising lies that have no empirical proof. It is the health department that is mostly affected in this respect as it is hard to prove whether something did protect you as efficiently as it is supposed to or not.
5. The definition of quality
If a sandwich is tastier than another, does this make it a whole better sandwich? Advertisers sometimes manipulate this conception in the human mind. They try to make you feel that if a product has this one thing then it is obviously better in all aspect. The same applies to prices, we are still in a phase in which we think that expensive is definitely better and certainly more valuable!
4. Does the brand matter?
It is a very tricky question that sometimes make us overlook the quality and, in a sense, our targeted quality. Just because it is a brand, that does not make it good without question. Just because it is Starbucks, that does not make it the best coffee! In a lot of situations, brands tend to use this very concept to trick you into buying stuff of low quality.
3. Marketing identity
Like everything in your life, everything you choose you have, drink or wear do represent who you really are. But when did it become of fashion to have, drink and wear something to prove you belong to a certain category? It is not the question of money anymore, it is the question of lifestyle!
2. Blessed with choice or..?
As human beings we like to be given options but we actually hate it if they are too much. Studies show that when given too many choices, humans tend to feel more confused and less satisfied. You actually feel like you want to buy everything and try everything and you always question whether you made the right choice or not. This makes you buy more until you are sure, and this never happens. We tend to think a lot about the fun we could be missing!
1. The happy shopper
A wrong psychological theory says that spending makes you feel happy. You get all what you need and all that is out there to want. No, it actually makes you end up being miserable. It is proven to have the same effect on adults as it have on kids. And the illusion of being happy at the end of your shopping is your soft button where advertisers press!